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Welcome to the Jason and Scott Show. This is episode 336 being recorded on Friday,
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February 6th. That's a lot of sixes.
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I'm your host, Jason Retailgeek Goldberg.
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And as usual, I'm here with your co-host, Scot Wingo.
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Hey, Jason, and welcome back, Jason and Scott Show listeners.
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Jason, my 2026 is off to an awesome start. I got to hang out with you for the
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first time in a long time at the National Retailer Federation. We had a great time.
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We did. That is how NRF in the beginning of the year are meant to be,
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is you and I getting to spend some time together.
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I didn't realize how much I was missing the couple of years that you were too big and fancy for us.
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Yeah. And if you didn't catch Jason's keynote, which we put across all of our
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media empire, it was an audio here on the Jason Scott show.
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It's on the YouTube and audio channel for Retail Gentic.
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It has been a very popular keynote. There was no one in the room,
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But man, people liked it in the replay.
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Yeah. But remember, Scott, we pretended in the recording like it was a full
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room. So don't, don't ruin the illusion.
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Yeah, I did this. I cut in, we spliced on the video, we spliced in some random
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shots of a Super Bowl stance just to kind of, you know, give you.
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Yeah. If you're wondering why everyone's holding a beer and a hot dog for my keynote.
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They're wearing like 49ers jerseys and stuff. Exactly.
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Not 49ers, but okay. Yeah.
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Next. I was thinking it would be a previous year. It's not the one that's coming.
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Fair.
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The but in all seriousness it was a great keynote it was i haven't seen you
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do your thing in a while and you've you've gotten better you're always good but it was really good.
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Oh that's super nice of you to say thank you it's it's always fun talking about
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these topics obviously like a lot of the those topics were developed in conversations
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with you and many of our other smart friends so i'm grateful for the network
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of smart people i have that helped me put it together the.
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Number one question we've been asked in the YouTube comments.
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Everyone would like to know if your son got a sunburner or not in your trip to Hawaii.
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That's like the number one question out of the keynote. I thought it was going
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to be something kind of, you know, about ACP or UCP or one of these authentic
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commerce kind of things.
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But really, everyone is very concerned about your son's skin health.
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The personal stories. And no, he did not.
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As you know, my wife is Lebanese, So we call my son a lebahonky.
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So he has more natural melatonin protection than I do. I'm the most likely person
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in our family to get a sunburn.
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Well, I know this will be in the comments for this episode. So did you get a sunburn?
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Yes. Okay, good.
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You went to all that trouble to use Agenda Commerce to find the perfect sunscreen
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and you didn't put any on you.
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Well, yes, that, yes. I did use sunscreen, just not diligently enough.
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Yeah, I found a... There's a little spot up top that sometimes gets sunburned.
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I'm not really used to putting sunscreen up there.
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Yes, I grew up.
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The balding hair area.
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Yes, yes, I'm, yes. We had more protection at one point than we do now.
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How about any other trip reports? I'm going to Shop Talk coming up in March,
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but sadly you won't be there because you've got spring break where you'll be
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getting yet another sunburn.
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Yes, yes, I'll be updating all those pictures for next year's keynote as if
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they would invite me back.
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Yeah, unfortunately I am missing
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Shop Talk again, which I'm super sad about. I do have FOMO for that.
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I've been on the road every week, but honestly, it's all been like at the beginning
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of the year, every one of our clients like kicks off their year and very frequently
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they have all hands meetings or, you know, national sales meetings.
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And so I'm kind of going from event to event,
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which is a grind in some ways, but it's awesome in some ways because they're
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all now thinking about all the same things that you and I have been thinking
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about and talking about for a year.
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And they have a bunch of, you know, new smart people looking at the same problems
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from different angles. And so it's been...
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It's exciting to see how every brand is applying all of these potentially disruptive
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changes to their unique circumstances and coming up with different plans and
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different strategies and different ways to tell the story.
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I feel like we were total nerds talking about something that no one else cared
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about a year ago, and now that topic has suddenly become cool and the cool kids
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want to talk about it. So that's fun.
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Yeah, I like to reframe it as we're prediction geniuses, especially when we're
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right. And if we're wrong, we don't really talk about it again. So there you go.
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Yes.
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That's a little inside info on how you get to be a good predictor. Hi, everybody.
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Yes. Says the guy that claims he's too busy to record the episode to see how
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well, how good his predictions were last year.
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That was you. You're on a, you're always on a flight. You've spent 11 days on
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a plane. Back to back. I did the math.
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Yeah. Yeah. That was impressive. Impressive, man.
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I'm also going to the Digital Shelf Summit. And so I guess we won't see each
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other until retail club. So we're both going to be at retail club and that'll be fun.
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Yeah. But I actually think it's only semi-private, but I think we're doing a
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Citibank conference together. Are we not?
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Yeah. Yeah, we are. Yeah. Yeah.
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Oh, are you keeping that secret?
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No, I just don't think the average person can just go to that one.
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Okay.
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You have to be a city client, but I don't know. All you city clients,
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come on down. I think having a credit card is enough. I'm sure they'll welcome you in.
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Or a dollar to invest. To be clear, none of our listeners are average people.
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They're all above average, of course.
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Yeah, but I certainly am looking forward to Retail Club. That's going to be
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a fun one this year. Although that's quite a ways down the road. Yeah.
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And then the other big news I wanted to pick your brain on is Anthropic came
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out this week with some savage Superbowl ads that basically attack pretty much, uh,
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attack Chachubuti straight on that they're going to have ads and Claude is not.
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And they, they're, they're probably the most clever creative I've seen where,
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you know, they, they perfectly capture the, the sycophantic nature of ChatGPT.
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And then they also inappropriately introduce ads and it creates these really good comedy moments.
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The acting on it is all great. The writing and acting and everything is really
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good. Have you seen those guys yet?
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I have. It's pretty funny. I'm super looking forward to this Super Bowl.
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In my industry, obviously, the Super Bowl is always a big deal,
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but there are some years when the stuff going on in the Super Bowl overlaps
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with your and I's interests more than others.
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And so there's some years where it's super exciting for the advertising industry,
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but it's kind of a nothing burger for us.
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There's some years when like a bunch of dot coms like show up in the Super Bowl
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ads for the first time or, you know, Timu showing up in the Super Bowl is a
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big deal for the first time.
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And I have a strong feeling this is going to be one of the years where it's
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going to be well worth it for all of our listeners to be paying attention to the Super Bowl.
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I think there's going to be a lot of relevant content.
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That is super exciting. And this first ad, A, I agree with you.
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It's awesome. I think it's super well done.
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There's an interesting thing, conventional wisdom at these top platforms on
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this, like super expensive advertising platforms, it generally isn't advisable to go negative.
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Like the general school of thought is you don't call out competitors and you
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don't focus on competitors' disadvantages.
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And there's a fair amount of history behind those kind of ads underperforming.
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And so it's like, obviously, Anthropic is a first time advertiser.
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They put together like, what I think is a really awesome negative ad.
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And we've already seen evidence that it got, it's already landed,
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it's already gone under ChatGPT's skin.
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So they're living rent free inside Sam Altman's head right now.
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So that's going to be super interesting. But I'm also going to be interested
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to see all these other guys with these crazy evaluations, what they do at the Super Bowl.
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And, you know, what and if will we see from Amazon and what and if will we see from Microsoft?
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And, you know, it's going to be fun to watch.
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How about have you gotten caught up in the Claude bot, Molten bot,
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Open bot crazy, where you can have a Mac mini that basically sits there and
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you text it and it does your job for you. You kick back on a beach.
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Yes. I feel like that's a bigger deal for people that had harder jobs than me.
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Like technology has been able to do my job better than me for a long time.
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So it's, it's slightly less of a big deal, but yeah, I'm pretty,
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I mean, bigger picture, maybe we'll talk about this, but like it's all just
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evolving so fast. the pace of change.
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Like I remember when like we were all chat GBT all the time and it seemed like
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everyone else was behind.
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And then like, like Google moved up the, to everyone.
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And now like, you know, everyone in my circles is, is mostly talking about Anthropic this week.
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And so like, if anything, I feel like I'm behind in, I'm trying to dog food
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all these things, but there's like so many tools evolving so fast,
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it's hard to use them all simultaneously. So I feel like I need to take some
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more quality time with Anthropic.
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Are you, have you, have you been using the agents a lot? Are you?
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I have. This one's pretty neat. It's this one guy open sourced it and it has no rails.
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So it's a little scary, but there's ways to put it in kind of a contained environment.
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The breakthrough is you can text with it and it's super multimodal.
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So you could have it call you. You could, you know,
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It basically is unbound because a guy, just a random dude, just open sourced
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it and put it out there to the world. So it doesn't have any of the normal constraints.
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So it is kind of interesting to see what does that look like and what all can it do.
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And it's kind of scary. There's a lot of agentic shopping things.
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People are using it to book trips and do all kinds of complicated stuff.
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I'm going to eventually do a blog post on it. But yeah, it's pretty.
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This is definitely the year of agentic generally, like these agents doing things.
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And this is where they're having a lot of breakthroughs in the coding systems. it's
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it's you know you're going to hear things like swarms of agents and
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it adds an element of parallelism to
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this where once you get to a task where
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you're like well i could do this you know over
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80 different i know you do a lot of data manipulation
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well you could go and say well spin up an agent for every one of the last quarters
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of this data i want to look at and have them do it in parallel and then bring
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it back to data and fold it back together so they can do some really interesting
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things now and they've kind of cracked they're getting close cracking the orchestration
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on the front and back end of that so it's it's,
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It's going to be the next kind of leg up in effectiveness of these things.
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Yeah. I don't know about you. Like, it feels like the theme in my life,
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like they keep improving and then they talk about all these cool use cases they do now.
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And it's like the examples of the things that the robots are taking over from
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the human are all the fun things that I enjoy doing.
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And it still seems like the case that the robots aren't perfect at doing all
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the stuff I really don't want to do. So, like, I have a test suite for these
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do-it-for-me agents, and it's canceling my Comcast account and switching my cell phone providers.
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You know what I mean? It's those calls you dread. It's like,
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but I will tell you, the one that they seem to have won is, like,
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providing tech support for my mother-in-law on Thanksgiving.
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Good.
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And so, those are cool. You are right.
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Versus you.
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Yeah. No, exactly. And oh, my God. And for my 10-year-old, like legitimately,
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there are all these, you know, parental permissions.
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How can my son, you know, do this with his friends in Fortnite if I don't want
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to let him do this kind of thing that are way harder to figure out in the world than they should be?
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And, you know, typically are things that I could figure out,
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but take me 30 or 40 minutes of research to do that now I'm getting...
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Perfect guided responses from the bots instantly.
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So I do feel like there are these use cases where it's getting much, much better, quicker.
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You hit one that's a sore spot for me is I do have to do a bunch of data extraction
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and manipulation every month.
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And February 10th, we're recording this on the 6th, the 10th,
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we get December data from the US Department of Commerce.
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So that's a, i literally like block a day off because
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i'll have all of 2025 data and there are all these interesting questions i have
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but there's a lot of grunt work to get to where i want to be with that and i
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keep testing all of the latest bots and they're they're they're they get closer
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and closer but they're still not reliable so so.
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I know it's a matter of time yeah i have the unlock for
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you and listeners um yeah hit me in in the
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anthropic ecosystem under the clod label they
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now have a excel and they just came out yesterday with
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a powerpoint add-on the excel add-on
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is so good i i got
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an email from anthropic and i was like oh no i i've used
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all my tokens or something they're like congratulations you're one
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of the top users of clod with excel we'd like to invite
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you to our customer something something feedback board
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so i've been just chewing that up because i i love modeling and stuff i hate
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the drudgery of you know like waterfalls cut copy pasting for hours and all
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that kind of stuff so you can just tell it i one shot at a whole new financial
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model for uh my new company and it,
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It was like when ChannelVisor was at a 50 million kind of run rate type model,
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it just like one shot at that.
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And there was no errors. There's like a couple of formatting things that,
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you know, like percentages were not in percent.
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But it was just amazing. So I think you'll find it to be, it will be the one to unlock for you.
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I agree. And I have played with that. And fun fact, everybody's pretty excited
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about the Excel integration. And what's interesting is, of course, Microsoft owns Excel.
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And has deep integration with Copilot, but the Anthropic integration with Excel
00:14:31.430 --> 00:14:33.370
is much better than the Copilot integration.
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Yeah, Copilot's terrible in PowerPoint and Excel.
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Yeah, I would argue it's making better progress in other places,
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but shockingly, not that strong in their suite.
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So I have a very complicated spreadsheet with a lot of this data in it that
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is all, because I built it improperly in the beginning, year-specific.
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So you know what I mean? It's got a five-year history in all these tables,
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but when we roll over to a new year, there's a bunch of work I have to do across
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40 different spreadsheets.
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That's usually a day of my life that I dread. I've already done a test,
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and it already seems like Anthropic
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is going to easily adapt my whole workbook to the next year's data.
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That's a huge win. And what's less awesome is like, I try to track the 50 public
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retailers and their quarterly earnings growth, and they don't all report that uniformly.
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So there's a lot of logic behind the scenes about how to report all that.
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And let me just say, like, the problem now is you assign any of these agents
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to go do that research for you, and it looks super credible, and it's 85% correct.
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But there's still 15% of mistakes that are harder to find, but significant.
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Yeah.
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Yeah, they'll get there.